"Breathing practical life into the much-cited digitalization and reaching the next level of customer experience - this was the aim of the "Market and Innovation Event 2017" held by Afb Application Services in Munich on Thursday. According to Afb board member Gerolf Dienhold, small and medium-sized companies in particular are still in the orientation phase when it comes to digitalization. Unlike the big players, by the way, as the digital expert emphasized on stage at the Sofitel Munich Bayerpost. Reason enough to get the 100 or so participants excited about "digitalization reloaded" with specialist presentations and interactive workshops."