"Successful companies will continue to differentiate themselves through their range of products and services and adapt to changing customer needs with agility. Key success factors are offers that are available anytime and anywhere and can be concluded without media discontinuity. They enable digital transformation at the customer interface as well as cost-effective production based on end-to-end optimization of the entire process chain right through to the back end."
In this specialist article, Dr. Lars Rüsberg demonstrates the possibilities of an optimal customer experience using the example of four solutions relating to the offer and conclusion of financing. With the architectures created in this way, the age of large-scale projects is transitioning into an age of bimodal IT, in which fast and innovative business services optimally complement legacy systems. These business services impress with short development, rollout and test cycles and thus greatly reduced resource requirements as well as a much faster time-to-market.
Find out more about the digitization options for the entire application process