Under the motto "Digital Transformation: Success Factors and Best Practices", afb presented a varied programme with current trends and innovative implementation options in the field of digitalization.
More than 100 specialists and managers from the financial sector discussed the challenges and success factors of digital transformation at the afb Market and Innovation Event on May 21, 2015 at the Hilton Munich Airport Hotel.
Under the motto "Digital Transformation: Success Factors and Best Practices", afb presented a varied programme with current trends and innovative implementation options in the field of digitalization. A successful mix of theory and practice provided an interactive platform for stimulating discussions among the specialists and managers from the financial sector in attendance.
Innovative impulses from science and business
Jan Welsch, Managing Director of S-Kreditpartner GmbH, kicked off the event with a keynote presentation on the topic of business process outsourcing. The case study illustrated the outsourcing strategy of S-Kreditpartner GmbH with regard to the outsourcing of cross-sectional tasks with high IT relevance. Prof. Dr. Oliver Gassmann, Director of the Institute for Technology Management at the University of St. Gallen, then presented revolutionary success factors for new business models in the financial sector. Enrico Moritz, Manager Business Development and Consulting at afb, provided a practical insight into key fields of action, such as IT transformation and process digitization.
Speed Innovation Market for direct exchange
In the afternoon, eight parallel interactive sessions took place as part of the tried-and-tested "Speed Innovation Market". Detlef Hochgeschurz, National Sales Manager at BCA Autoauktionen GmbH, presented proposed solutions for an efficient marketing process, Tomas Rederer, Partner at Capco (The Capital Markets GmbH), presented eight hypotheses for the lending business in the digital age and York Schmidt zur Nedden, Managing Director of DAD Deutscher Auto Dienst GmbH, presented a digital product development using the example of intelligent collateral management. Furthermore, Prof. Dr. Frank Stenner, lecturer and author of the handbook Automobilbanken, led a discussion on the future of automotive banks from the perspective of digital megatrends, Dr. Axel Sauerland, Leasing Industry Leader at IBM Global Business Services, presented strategies for dealing with the customer of the future, Matthias Frerichs, Manager Digital Banking, and Dr. Peter Mücke, Senior Manager Banking at Sopra Steria Consulting, developed recommendations for action in a workshop to create a digital roadmap for the business model. Michael Emmer, Head of Sales at SpaceNet AG, illustrated best practices for efficiency, security & flexibility in the cloud and Georg Bauer, VP Financial Services Europe & Asia/Pacific at Tesla Motors GmbH, presented Tesla as a pioneer of a new era.
afb then presented specific product innovations on usability and digitalization in the afb Credit Management Solution (afb-CMS). Moderator Sabrina von Nessen, Manager Marketing at afb, led a lively panel discussion with selected representatives of the Speed Innovation Market on the trends and forecasts of digitization in the financial sector at the end of the event.
Selected comments from participants
"I particularly enjoyed Prof. Dr. Gassmann's presentation, the varied program and the interesting participants."
"Very interesting speakers and a very professional symposium."
"Very good location, very good format, the Speed Innovation Market was exciting."
"Very high density of practical experience and very close connection to customers."
"We will recommend the presentations, the setting and your commitment to the Market and Innovation Event."
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