This is what awaits you on 7 May 2020 in Munich: You will learn from all angles how B2B business can be digitized and benefit from the exchange with like-minded people at the industry get-together.
Anyone who believes that the most important success factor for B2B is still "P2P" (people to people, i.e. people business) or "K2K" (coffee & cookies) has done the math without the digital transformation. We are currently witnessing how B2B business is following the (simpler) B2C business into the digital world in leaps and bounds.
The signs cannot be overlooked: More and more digital B2B solutions, such as B2B portals, are entering the market. Studies are increasingly focusing on this topic, and specialist conferences are also frequently discussing the transformation of B2B business. This has prompted us to choose the digital transformation of B2B business as the main theme of the 7th afb Market and Innovation Event.
Here you can find more information about the afb Market and Innovation Event 2020