The real estate financing market is booming. Online platforms and digital providers in particular seem to be benefiting from this. More and more people want to carry out their real estate financing fully digitally and are using online comparison portals to do so. "The banks themselves have enabled the portals to triumph so far," says Philipp Oberleitner, CEO of afb Application Services AG. In order to win digital customers, they have joined a number of online platforms.
However, customers primarily rely on their house banks: for 58 percent of today's real estate buyers, financing at their house bank branch is their first choice. They must act to maintain their lead and customer relationships.
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